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Time Line

With over 45 years of history, Real Food shows that evolution is a matter of work and valuing people, our mission is to provide to our customers a service and product supply within a healthier eating pattern, giving pleasure to consume them and working to improve their quality of life / environment, acting with social responsibility.


2008
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• Investment in training programs with cutting-edge methodologies that makes up the daily lives of employees.

2007
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• Expansion by opening branches in Minas Gerais and Rio Grande do Sul in response to market needs and the provision of specialized services and high quality of School Meals.
• Seeking quality in its processes, started with internal expansion and extension of services.

2006
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• It was created SUPER REAL – the agent that represents the internal newsletter and Realzinho – the agent that represents the internal manual, this one is a communication mean with the children adding conscience and value about feeding.

2005
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• Service area extension with the inauguration of the Mongagua Branch (São Paulo southern coast) what implements the provision of School Meals with balanced menus ensuring the proper physical and intellectual development of children, as well as programs and lectures with the distribution of educational magazines to read and color, contributing the creation of social and nutritional values of children.
• Achievement of ISO 9001-2000. Ensuring quality of services already provided.

2004
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• Opening of the Campo Grande Branch in Mato Grosso do Sul, extending the coverage area in the Midwest.
• It was created a internal area of living for employees.
• Start of internal Telecurso program, funded 100% by the company.
• Implementation of the 1st Prevention of Accidents (Week for the Prevention of Accidents at Work).
• Creation of internal manual of social actions developed by the company

2003
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• Opening of Branch in Brasilia Federal District, given the Supreme Court.
• Publication of the 1st Internal Leaflet been contributing to greater participation of corporate information to employees.
• Participation through monthly contribution in the design of the Institution Investor Amelia Rodrigues which is established to the present.

2002
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• Start program of selective collection of organic waste and inorganic, through lectures to employees, purchase of bins with color discrimination of each type of material to be dumped and installation of bucket for recycling materials.
• Partnership with the Institute. Organization of outreach activities that previously held a charity.
• Launch of the Code of Ethics REAL FOOD.

2001
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• Start the decentralization of the market by opening branches of Rio de Janeiro and Goiânia given large companies and Secretaries of local governments.

2000
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• The work initiated in 1997 was finished.
• The company appears in the market named Real Food Alimentação.
• It extends the segment area and it starts to attend carried meals, restaurants administration and also the Catering area and Snack´s.

1999
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• They keep buying lands around of the company having now an area of 7.500 m².
• They do a Strategical Planning to the next years, once the productive capacity was extended 10 times.1’’

1997
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• It acquires areas of its headquarters around and initiates the workmanships of expansion of its physical installations. The kitchen passes of 450 for 5,5 a thousand square meters in a building of 3 floors.
• It creates the bakery sector.

1980
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• It locks up its activities of commercial restaurant.
• It defines its area of performance in the market, as supplying company of carried and managed meals

1972
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• The restaurant has the named changed to Maverick , that was the first restaurant to offer pizza Rodizio in the ABC region. In set with the activities of the commercial restaurant it extends its presence in the market with the industrial line taking care of to the Secretary of Public Security of the State through the production and transport of the served meals to the public chains of the Great ABC.

1962
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• Family Alves start their activities in Santo André – SP, working with commercial restaurant with the name
“O Rei”
.